NIVEA® Lotion Redesign and Point of Purchase
Needing a more appealing look, I redesigned this bottle and label and came up with a P.O.P. concept to go with it. The first image is the original package. The original label didn't communicate what the main ingredient was very well with the graphic it used, so I used an image of an almond and a splash of lotion. The gradient on the front and back labels make them look as though they are fading into the white bottle themselves, communicating a feeling softness and absorption. Nothing about the text was changed, only the layout and typeface. The bottle was given more of an hour-glass shape with a wider base to help prevent it from knocking over. There is also a cupped bottom feature added to help reduce waste, letting the full amount of the product reach the pump's straw in the center of the bottle. The P.O.P. display is bright, clean, and attention grabbing. It has lit arches that highlight the products on the shelves and a backlit logo. It also features four touch-free sample pumps for consumers to try a little out while shopping.